Partnership to End Homelessness Visual Identity

Greater Washington Community Foundation + Burness Communications


Dignity, hope and home

Recognizing that government alone cannot solve D.C.’s homelessness crisis, The Greater Washington Community Foundation spearheaded a public-private partnership of diverse organizations across the region with a common goal: end homelessness in the D.C. region. The visual identity reflects the core tenets of the campaign: optimism and partnership are key to making sure everyone has a safe, affordable place to call home.





The final identity drew inspiration from D.C.’s iconic flag to embody the pride and spirit of the city. Two stripes and a single star interlock to form a united shape and a hidden “p” in the center. 











Five years after the initial launch, the Partnership has helped reduce homelessness in D.C. by 12%, ended homelessness for nearly 5,000 households, and invested $20 million in affordable housing and nonprofit grants. 









Project Credits
Creative + Art Direction: Kara Basabe
Agency: Burnesss Communications
Client: Greater Washington Community Foundation


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About 
Kara is a creative director and designer living in Richmond, Virginia. You might find her attempting to rollerblade, painting with watercolor, forgetting to water the plants or watching movies.