Absurd Fictional Film Brands
just for fun
Films, but make it brand
On my fifth or sixth Inception rewatch, I had a spark while during the opening sequence. Joseph Gordon-Leavitt’s character shouts, “Give him the the Kick!” as Leonardo DiCaprio’s character is tipped backwards into a full (presumably cold) bathtub, while asleep in a chair. In the film, this is quickest way to wake someone from a deep state of dreaming. A silly thought occured to me: “The Kick” sounded like the hot new energy drink ready for the market. Absurd Fictional Film Brands was born: two of my passions combined to create fictional brands that entertained me and offered a creative outlet.
I started with Inception and The Kick, a fictional energy drink brand that would embody the concept of getting dunked in cold water, backwards, while asleep: shocking, but refreshing.
Next up was cult classic Pulp Fiction. Mr. Wolf, the fixer who shows up to clean up a crime scene wearing a tuxedo, made perfect absurd brand fodder for my endeavor. I imagined Mr. Wolf running a cleaning service and offering his clients practical swag, like coffee cups.
I couldn’t engage in absurdity without including The Big Lebowski. The Dude’s sweater — stylish, cozy and casual at the same time — inspired Abide Knitwear. Somewhere between coastal grandmother and Pacific Northwest chill, Abide Knitwear is quality, fashion and comfort for everyday wear.
Project Credits
Creative + Art Direction: Kara Basabe
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About
Kara is a creative director and designer living in Richmond, Virginia. You might find her attempting to rollerblade, painting with watercolor, forgetting to water the plants or watching movies.