AYuTe Africa Challenge

Branding

Digital Assets
Web Design

Agriculture as a profession is perceived as hard work with minimal reward – but what if it could be a viable, tech-centered and exciting career for young people in Africa? As part of the team that developed and launched a new agriculture innovation competition for young entrepreneurs in Africa, I led the branding and design effort to shift the perception of farming as an outdated way of making a living to a world full of innovative potential.

Role
Creative Direction
Design

Client
Heifer International